New product helps cats to scratch on their post, not on the furniture

Innovative FELISCRATCH by FELIWAY redirects cat scratching onto the scratching post, providing an effective alternative to manage unwanted cat scratching in the home

Scratching is a normal, natural feline behaviour and an important form of communication between cats. Unfortunately, cat scratching isn’t always directed at the scratching post. 

Up to 70% of cat owners have experienced cat scratching on furniture, carpets and other undesirable locations, making it the number one unwanted feline behaviour in cat-owning households.1

Newly launched FELISCRATCH by FELIWAY®, from Ceva Animal Health Inc., is proven to help stop or prevent unwanted scratching in the home by redirecting cat scratching onto the scratching post.2

“Declawing cats to prevent scratching on furniture used to be a common practice in Canada” notes Dr. Mike Bondar, Technical Services Veterinarian at Ceva. “Whereas the Canadian Veterinary Medical Association now opposes the elective declawing of cats, and the provincial veterinary associations in Nova Scotia and British Columbia have banned cat declawing in their provinces.”

“Many pet owners don’t realize that declawing cats can cause unnecessary and avoidable pain” Dr. Bondar adds. “As veterinary professionals, we need to do a better job of informing cat owners about the alternatives available to manage unwanted scratching behaviour in the home.”

Like Ceva’s other cat pheromone products, FELIWAY®CLASSIC and FELIWAY® FRIENDS,innovative new FELISCRATCH by FELIWAY® helps manage unwanted feline behaviours using cats' natural messages.

FELISCRATCH by FELIWAY® is a synthetic copy of the feline interdigital semiochemical (FIS) pheromone that cats naturally produce when they scratch. 

When applied on the scratching post, FELISCRATCH by FELIWAY® attracts cats to scratch in 3 ways:

  1. Blue coloured lines mimic the visual message of scratch marks
  2. Catnip helps attracts cats to the scratching post
  3. Pheromone message directs cat scratching on the surface where the product is applied

FELISCRATCH by FELIWAY® works for both cats already scratching and for newly adopted cats or kittens.

For cats that have been destructively scratching for a long time, it’s recommended to use both FELISCRATCH by FELIWAY® and FELIWAY® CLASSIC Spray. Apply FELISCRATCH by FELIWAY® on the scratching post and apply FELIWAY® CLASSIC Spray on each unwanted scratching location.

“With the launch of FELISCRATCH by FELIWAY®, veterinary professionals finally have a clinically proven, effective solution for managing unwanted scratching that respects the cat’s natural behaviour while also resolving the pet owner’s frustration” remarks Dr. Bondar. “It’s a win-win situation.”

Each package of FELISCRATCH by FELIWAY® contains 9 pipettes: one full series of applications for one scratching post.

To learn more about FELIWAY® brand products, please visit www.feliway.ca.

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1. FELIWAY Brand Equity Study, Burke, 2014
2. Beck A. et al, Effect of a Synthetic Feline Pheromone for Managing Unwanted Scratching, Intern J Appl Res Vet Med, 2018

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